By now, you know that success is NO accident. After all, if building a profitable business were really as simple as placing a few ads and sitting back and cashing commission checks, EVERYONE would be doing it. True success is earned, and it requires competitiveness, knowledge, and a good marketing strategy.
As we've discussed in previous editions of LaunchPad, SFI provides you with a wide variety of proven marketing strategies (see the Member Referral Methods and Affiliate Sponsoring Methods pages). Following are four important tips that should be factored into your marketing campaigns:
1. Pace your advertising budget.
Members will typically need to see an ad several times before taking action, so plan your ad budget accordingly. Better to run a small ad for three months and get those repeated viewings, than a 1/2-page ad for one day with little or no results!
2. Follow-ups can make a huge difference.
Studies show your chances of creating loyal customers soar to as much as 90% when you follow up within 24 hours of a transaction or inquiry. That rate drops to only 50% within 48 hours and 10% or less within 72 hours! Be sure to always use follow-ups in your marketing.
3. Make objections work for you.
Ask for your prospects' opinions on SFI's products and/or business opportunity. It's a good way to determine the objections they might have and also allows you the chance to overcome those objections.
4. Rejection is part of ANY business. Accept it.
In all businesses, rejection is natural and universal. If you're contacting people about the SFI business opportunity, expect 20 "no's" for every "yes." You may very well do better than that, but expect these rejections, and realize it's not PERSONAL—they're not rejecting YOU, just an idea. Just keep moving ahead. Be persistent, ignore the rejections, and you'll get more than enough "yes's" to build a highly successful business.
Keep these four points in mind as you develop your marketing strategies!